Word of mouth is a powerful marketing tool both negatively and positively. A customer may be polite and say that there is no problem with the service they received, only to then go and tell all their friends and family about how lousy your business is. The Customer Rescue module allows you to ensure that no one leaves without having had the chance to have their complaint or issue addressed. If a customer expresses dissatisfaction with an element of the service as part of their customer feedback, then a SMS or email alert is sent to the Manager. The Manager can then personally address the concern and propose a resolution to the satisfaction of the customer. By offering prompt resolution, the opportunity is there to turn a dissatisfied customer into a loyal advocate.